Abstract:
Purpose: The puipose of the current research paper is to highlight the importance and the
contribution ofthe vendor managed inventory in the success, survival and sustainability ofretail
stores in the country. In this connection, the successful retail business chain, Imtiaz Stores were
selected as the subject of the research study.
Objectives: The objective of the study aims to investigate and examine the role that the vendor
managed inventory model plays in the dynamics ofthe retail business and retail stores.
Research Methodology: The research methodology included collecting the required and
relevant information from both primary and secondary sources. The secondary research is based
on the review of existing scholarly and published work in the field, while the primary research
constituted obtaining responses from the study participants using a questionnaire survey.
Key Findings: The major findings of the research paper centered on establishing a positive
relationship between the success ofthe retail business model and the optimal performance ofthe
inventory management system using the vendor managed inventory model. It is revealed through
careful data collection and data analysis that the hypothesis ofthe study has been proven and the
objectives achieved successfully.
Conclusion and Recommendations: The report has been concluded towards the end of the
paper, upon which the recommendations follow based on the analysis and results ofthe study.
