CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING OF ELECTRONICS IN PAKISTAN

Abstract

Purpose-Major Aim of this thesis is to recognize and get understanding into consumer behavior for virtual spending on electric gears in relation to economy of Pakistan; discover the cause offewer devotion of consumer towards virtual buying of electric gears in Pakistan. Methodology/sample- A surrey was executed which involves a questionnaire. This survey was mainly focused on two big cities Karachi and Lahore. The questionnaire was directed towards 357 individuals. The respondent belonged to different age groups having different educational background and income distribution as well. In order to analyze the data, standard deviation, associations, means, and Correlation tests were applied. To form indulgent and deliver worthy effort in this topic we steered starting study on e-commerce literature on consumer behavior. Similar studies and theories are also considered in order to gain a deep understanding of theirfindings and consequences. Findings- The analysis and comparative results clearly reveals that majority of individuals in Pakistan are not inclined towards online shopping of electronic product. Their main concerns comprises of but not limited to confidentiality ofpersonal details, non-accessibility of credit cards, purchase and return policies and trust deficiency. It can also be concluded that majority of the respondents who do shopping online are young. Practical Implications- The outcomes of the research may help the online seller to adopt better approaches and strategies in order to persuade the perceptions of individuals in Pakistan. It will enable them to seif-appraise their online stores and amend the deficiencies in order to boost the sales.