Abstract:
Purpose-Major Aim of this thesis is to recognize and get understanding into consumer behavior for
virtual spending on electric gears in relation to economy of Pakistan; discover the cause offewer devotion
of consumer towards virtual buying of electric gears in Pakistan.
Methodology/sample- A surrey was executed which involves a questionnaire. This survey was mainly
focused on two big cities Karachi and Lahore. The questionnaire was directed towards 357 individuals.
The respondent belonged to different age groups having different educational background and income
distribution as well. In order to analyze the data, standard deviation, associations, means, and
Correlation tests were applied. To form indulgent and deliver worthy effort in this topic we steered
starting study on e-commerce literature on consumer behavior. Similar studies and theories are also
considered in order to gain a deep understanding of theirfindings and consequences.
Findings- The analysis and comparative results clearly reveals that majority of individuals in Pakistan are
not inclined towards online shopping of electronic product. Their main concerns comprises of but not
limited to confidentiality ofpersonal details, non-accessibility of credit cards, purchase and return policies
and trust deficiency. It can also be concluded that majority of the respondents who do shopping online
are young.
Practical Implications- The outcomes of the research may help the online seller to adopt better
approaches and strategies in order to persuade the perceptions of individuals in Pakistan. It will enable
them to seif-appraise their online stores and amend the deficiencies in order to boost the sales.
