Abstract:
Purpose of the study: The purpose ofthis research is to find the impact of five organization
preferred employer's factors; job security, organization reputation, organization size ,
financial benefits, recruitment process on job choice decision among young female graduates
ofKarachi.
Research method/sampling: This research has a cause and effect relationship which means
it is an explanatory research. Data was collected from the young female graduates of Karachi.
Convenience sampling technique is used for this research and the sample size for this
particular research is 300 respondents.
Findings of the research: All the hypotheses ofthis research are accepted. Job security and
organization reputation have strong positive relationship with job choice decision.
Organization size and recruitment process have moderate positive relationship with job
choice decisions whereas, financial benefit a weak positive relationship with job choice
decision.
Practical implications of the research; This research is very vital and will play an
important role as it will help different small and big organizations understand the impact that
different organizational attraction factors on the employment choice decision among young
female graduates. It is very imperative to understand the organizational factors that attract
young female graduates. As it will help organizations attract female graduates to their
organization.
