IMPACT OF MARKETING, RESEARCH & DEVELOPMENT EXPENSE ON PROFITS AT PHARMATEC PAKISTAN (PVT.) LTD

Abstract

Purpose of the study: The puipose of this study was to find the impact of four expenses on profits of a pharmaceutical organization i.e. Pharmatec. These expenses include marketing expense, ADPRO expense, quality control expense and research and development expense and their impact on profits of Pharmatec is analyzed. Research method/sampling: This research is explanatory research in nature as cause and effect relationship of marketing expense, ADPRO expense, quality control expense and research and development expense on profits are studied. Secondary data is used in this research provided by the management of Pharmatec from their records. Findings of the research: Two independent variables that are Marketing and Q.C expenses have significant positive affect on profitability of Pharmatec, and other two that are ADPRO and R&D expenses have less positive impact on profitability on Pharmatec. Practical implications of the research this research can be used as a basic point of reference for future researches. This particular research can be performed for other pharmaceutical companies. Other expenses can also be included in this research. Similar researches can also be conducted for other industries.