Advertising and its Ethical Practices in Targeting Children Products

Abstract

This research paper is a par t of our Management course . An endeavor has been made to address the issue , relating to ethics in advertising of local companies as well as multinationals in the end I have given recommendations as regards to p ract ices pertinent to advertising management in Pakistan . The central idea o f the research revolved around the most important element of marketing mix, promot ion . An extensive research had been carried out to collect material on t he ethics in advertising and their violation . Uses of annexure have been made where felt necessary to highl ight the relevant true data/information. This paper also gives the overall condition of advertising ethics and actions of companies 1n order to compete and gain market share . This study covers all aspects of advertising ethics from customer point of view that what they feel of the advertisement that is directed towards the cliental (Children) , what points companies should keep in mind befor e advertising. I explored and tried to explain how companies view ethics This report descri bes the ethical issues face in their advertising . in advertising . that companies