Abstract:
This research paper is a par t of our Management course .
An endeavor has been made to address the issue , relating to
ethics in advertising of local companies as well as
multinationals in the end I have given recommendations as
regards to p ract ices pertinent to advertising management in
Pakistan .
The central idea o f the research revolved around the
most important element of marketing mix, promot ion . An
extensive research had been carried out to collect material
on t he ethics in advertising and their violation . Uses of
annexure have been made where felt necessary to highl ight
the relevant true data/information.
This paper also gives the overall condition of
advertising ethics and actions of companies 1n order to
compete and gain market share . This study covers all
aspects of advertising ethics from customer point of view
that what they feel of the advertisement that is directed
towards the cliental (Children) , what points companies
should keep in mind befor e advertising. I explored and
tried to explain how companies view ethics
This report descri bes the ethical issues
face in their advertising .
in advertising .
that companies
