Abstract:
Purpose- Major aim of this study is to look into the factors which are involved in mango export from Pakistan. The problems Pakistani mango exporters are facing in exporting mango to Europe and decrease in volume of mango export in last few years.
Methodology/sample- The study involved both secondary and primary data. Where secondary data is the core of the study and primary data is conducted in the form of informal interviews of different stake holders of mango export from Pakistan.
Findings- The analysis of the informal interviews conducted clearly shows that there is huge potential in Pakistani mango export but not making full use of it as the exports are stagnant for past five years and now decreasing in terms of quantity. All the stakeholders which includes Farmers, processors, exporters and Trade development authorities should make conscious decision to come onto one page for betterment of mango exports.
Practical Implications- The outcomes of the research might help the corporate decision makers, government policy formulators and other related quarters to understand the factors which can help improve mango exports of Pakistan and to understand the overall impact of decrease in mango export to the foreign revenue generation of the Country.
