Abstract:
Imagine some one telling you that there is no such fad as an internal desire and
all you wish for, is not what you actually wish for, but is due to some thing known
as hidden communication that has fashioned desires in your brain, not known to
conscious mind? Although difficult to believe but such veiled communication
mechanism does exist, under the name of Subliminal Stimulation, and has a
greater sway in our life, not known to common people. Debate on subliminal
stimulation initiated way back in 19th century when people started talking about
subconscious learning but James Vicary, the illustrious market researchers, was
the first one to come up with experiments on this subject matter with high
constructive results (Packard, 1957). Such communication scheme has been
beleaguered for its non ethical character and prohibited in numerous countries
but still there are several instances where one can find the utilization of
subliminal messages. Many psychologists and market researchers shore up the
conviction that such subliminal stimulation can have an immense consequence
on human brain (Dixon 1971, Heath 2002, Beatty & Hawkin 1989, etc) and
support their argument by putting down various models on subconscious
observation and by conducting experimental research. But correspondingly there
exists a faction of people, mainly scientists, who claim such communication
model as ineffective (Byrne 1959, Vokey & Read 1985). The current research
work revealed a common ground where both school of thoughts showed some
concurrence, comprehended the fundamental notion of such form of
communication process and its association with new-fangled concepts like
memetics. The qualitative research methodology (In-depth semi structured
interviews) was adopted in order to obtain connoisseur comprehension on such
concealed communication technique and to find the expediency of such
approach. In future with progression in technology there is an anticipation of
obtaining much unyielding results and information vis-a-vis brain dispensation of
subliminal messages.
