Abstract:
The research study focused on the analysis of innovative
financial products and their features introduced by the
commercial banks . For detailed study and analysis , a sample
of five banks was selected with regard to the rate of
interest , security charges , repayment plan, cost of
processing , security and any other collateral required , and
procedures and paperwork involved , and the after sales
service. A sample of 100 existing and prospective clients
was selected and the questionnaire (9 items) was
distributed . The response was 1 00%.
The analysis of the responses received showed that Union
Bank , followed by Bank AL-Fa lah , was leading others in
offering more attractive features of their products .
Therefore they generated higher level of sales and
clientele . Other Banks in the field can learn a few good
lessons of strategic marketing from these leaders .
