Comparative Market Strategies of Pakistan Credit Card Market From Consumers Perspective

Abstract

This project , as the t i tle suggests , is basically about the credit card market of Pakistan. It completely covers t he marketing strategies of the banks t o attract customer s and on the other hand , it gives an overview of the opinion a nd experience of the customers , that is , the cardholders . The research has been conducted by taking interviews f r om five banks , chosen as a sample , and by getting questionnaires filled from the cardholders. The banks , on their part , are trying their level best to make the system better and eliminate the negative fact ors that hinder the growth of credit card market. A grea t percentage of customers , although not everyone , is a l s o satisfied with the system and recommend othe rs also t o avail this fac i lity. The report covers each and every aspect of this field and identifies b oth , the negative and the positive featur es that might c ome forward at the later stages. It basically infuses in general public the need to adopt techno l ogical changes and the benefits they can get by doing so. The basic conclusion that i s derived from the conducted research is that the advantages of using credit cards overcome the disadvantages (if any) .