Abstract:
This project , as the t i tle suggests , is basically about the
credit card market of Pakistan. It completely covers t he
marketing strategies of the banks t o attract customer s and
on the other hand , it gives an overview of the opinion a nd
experience of the customers , that is , the cardholders .
The research has been conducted by taking interviews f r om
five banks , chosen as a sample , and by getting
questionnaires filled from the cardholders.
The banks , on their part , are trying their level best to
make the system better and eliminate the negative fact ors
that hinder the growth of credit card market. A grea t
percentage of customers , although not everyone , is a l s o
satisfied with the system and recommend othe rs also t o
avail this fac i lity.
The report covers each and every aspect of this field and
identifies b oth , the negative and the positive featur es
that might c ome forward at the later stages. It basically
infuses in general public the need to adopt techno l ogical
changes and the benefits they can get by doing so. The
basic conclusion that i s derived from the conducted
research is that the advantages of using credit cards
overcome the disadvantages (if any) .
