Abstract:
Purpose: The main objective ofthis thesis is to find out the impact ofTclenor Easy Paisa on the
people of Pakistan. The whole purpose of conducting this project was to determine whether Easy
Paisa service had a positive or negative impact on the people. Alter finding out that it had a
positive impact, the next task was to decipher what were the factors that led to this positive
impact on the people.
Methodology /Sample: The methodology for this research study contains questionnaire
analysis that was filled by 100 respondents (men and women) based in the city of Karachi via
internet. The respondents were from lower class, upper lower class and middle class level. The
software that was used to conduct this research was an excel sheet.
Findings: After collecting the responses from the respondents, it corroborates the general
assumption that Telenor Easy Paisa had a positive impact on the people of Pakistan. Those
segment of the people that did not have a bank account benefited to a larger extent from this
mobile branchless banking service.
Practical Implication: This research or thesis will further benefit the organization itself in
maintaining the current level ofservices along with bringing new improvements to further ease
the whole mobile banking service for the people of Pakistan. As the other companies are
chipping in to exploit the unbanked segment, this research will help Telenor Easy Paisa to
capitalize on the positive responses
