Abstract:
Purpose of the study: The puipose ofthis study is to find out that how reuse, redesign,
remanufacture and recycle help reverse logistic to enable sustainability.
Research inethod/sampling- Deductive approach was followed .Quantitative data is
collected through questionnaires on a five point likert scale. Stratified random sampling
technique is used. A total of 100 questionnaires were distributed and data of 100
questionnaires was used in the analysis. The data was analyzed using SPSS. Friedman
Test and Cronbach’s Alpha is used.
Findings of the research: The findings of this research advocate that the all the five
drivers have a significant positive relationship with reverse logistic in enabling
sustainability.
Practical implications of the research: This research can guide that reverse logistics is
now booming with enormous pace and has highly great importance these days in FMCG
sector, majorly those companies who can provide their customer and society a polluted
free environment will build positive image in minds of customer and which will lead to
improvement in bottom line ofthe company.
