IMPACT OF PARENT BRAND ON THE ACCEPTANCE OF THEIR BRAND EXTENSIONS

ASSADULLAH ARAIN, Reg # 19464

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dc.contributor.author	ASSADULLAH ARAIN, Reg # 19464
dc.date.accessioned	2017-04-28T07:38:27Z
dc.date.available	2017-04-28T07:38:27Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/416
dc.description	Supervised by Miss Sobia Shujaat	en_US
dc.description.abstract	Purpose- Major aim of this study was to evaluate the impact of parent brands on their brand extensions. Methodology/sample- The study involved use of questionnaires filled by 300 respondents. The respondent individuals belonged to different age groups, social classes and areas of residence. To analyze the data, ANOVA test was applied. Findings- our research shows that respondents agree with the fact argument that there is a significant relationship between brand extensions on parent brand. The selected variables for the research are Brand Familiarity, Brand Awareness, Brand Extension, Brand Attitude and Brand image however, other than Brand Attitude all the other variables proved to have a significant impact on Parent Brand Image	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.subject	BRAND EXTENSIONS,BRAND IMPACT	en_US
dc.title	IMPACT OF PARENT BRAND ON THE ACCEPTANCE OF THEIR BRAND EXTENSIONS	en_US
dc.type	Thesis	en_US