Abstract:
The growing need of enhancing the relationship between organizations and their customers, through the use of technology to improve overall organizational proficiency is becoming vital day by day. Through the use of Customer Relationship Management (CRM), an organization is able to collect, store and analyse information about their customer and products, 'vvhich effectively helps in deriving useful trends and possible forecasts, and aid in the process of decision making. This project implements CRM by developing software that analyzes an organizations e:\isting data to derive trends and forecasts through complex analysis that can help the organization to know their customers, understand their needs, and effectively build relationships with them.
