THE ROLE OF INFORMATION TECHNOLOGY IN THE GREEN SUPPLY CHAIN MANAGEMENT OF FMCG IN KARACHI

Abstract

Purpose- The aim of this research is to analyze the impact of the Information Technology tools in creating the sound practices of the green supply chain management in FMCG companies. Methodology/sample- In this descriptive and quantitative research the sample size of 184 is selected. Data is collected through the research questionnaire. The collected data has been analyzed through graphs, frequency tables and means statistics. Findings- Information technology tools (EDI, WMS, PPSS) has significant reduced the usage of papers in FMCG. Information technology tools (all tools) has moderately increase the efficiency of workflow. Information technology tools (all tools) has not significantly assist in creating the accuracy or zero errors in the workflow. Information technology tools (EDI, OPTS,MT) have created customer satisfaction Practical Implications- This research is of significant worth for the FMCG companies to analysie their current utilization of Information Technology tools in creating the green practices of supply chain management.