Comparative Analysis of Customer Relations Practices of Telecom Companies in Islamabad

Abstract

This research Thesis 1S prepared by Ms. Samina Khan Under the supervision of Prof. Najeeb A Khan. The title of the research is "Comparative Analysis of Customer Relations Practices of Telecom Companies in Islamabad". This research thesis contains 48 pages and is submitted in partial fulfillment of requirements for the degree of MBA on of September 2005. This research thesis 1S about the comparison of customer service practices of top five Mobile operators 1n Islamabad. The research aims at finding some very common and important questions that always keep a Mobile user worried about his choice of a Cellular service provider. This research aims at finding the criterion on the basis of which someone can analyze the performance of a cellular company in the area of customer service. This research is descriptive in nature and hence may not require some particular theoretical framework and hypothesis. The Research instrument that was used to collect the data was questionnaire and physical observations. A random sample of 100 people was taken to collect the data. In order to get the information from the customer service staff working at Mobile Operators, physical observations were made.