Affect of Advertising on Female Buying

Syed Musa Raza, 111021-031

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dc.contributor.author	Syed Musa Raza, 111021-031
dc.date.accessioned	2017-08-04T10:51:20Z
dc.date.available	2017-08-04T10:51:20Z
dc.date.issued	2007
dc.identifier.uri	http://hdl.handle.net/123456789/4063
dc.description	Supervised by Mr. Shahzada Qamar	en_US
dc.description.abstract	This study was intended to find the effectiveness of advertising on buying behavior of females. To find this relation the study was directed towards an active segment that was females and they were the only respondents of this research. To find the effectiveness of advertising, different variables were brought under consideration e.g. preference of ads over other competitive ads. Total sample taken was 100. Most of the females were from Quaid –e- Azam University. The research was done on the basis of few research questions. Research instrument used was questionnaires. The questions were precise to give the specific outcome to formulate out research. Simple frequency distribution was used for the analysis. The results based on higher percentages showed that respondents agreed with basic research question i.e., advertising has an affect on the buying behavior of females. It is recommended that more research should be done in this field with a bigger sample size.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	BBA;MFN 2092
dc.subject	Management Sciences	en_US
dc.title	Affect of Advertising on Female Buying	en_US
dc.type	Thesis	en_US