Influence of Marketing Stimuli on Dairy Product Selection

Abstract

Market ing stimuli has a profound impact on the consumer's decision to buy dairy products. Harketing stimuli are in fact very important to the consumer because they help a lot in making the purchase decisi<)n. The main purpose of this project was to see describe t he effect::. rnarketing sti muli has on a consumer' s purchase decision. There are many dairy companies in the world and Pakistan being a large producer of milk has a lot of dair y companies lr" i thin its borders both local and foreign. A lot of them use dif ferent ma rketing stimuli to attract custome rs to their company and its products. This research was compiled after interviewing 151 dairy consumers with a questionnaire about their dairy consumption habits in relation to marketing stimuli. The findings of this research focus on the following topics:• The dairy companies in the ma rket. • The quality of dairy products available. • The consumption of dairy products in general. • The marketing stimuli used by different companies to attract customers.