Abstract:
Market ing stimuli has a profound impact on the consumer's decision to buy dairy products. Harketing stimuli are in fact very important to the consumer because they help a lot in making the purchase decisi<)n. The main purpose of this project was to see describe t he effect::. rnarketing sti muli has on a consumer' s purchase decision. There are many dairy companies in the world and Pakistan being a large producer of milk has a lot of dair y companies lr" i thin its borders both local and foreign. A lot of them use dif ferent ma rketing stimuli to attract custome rs to their company and its products. This research was compiled after interviewing 151 dairy consumers with a questionnaire about their dairy consumption habits in relation to marketing stimuli. The findings of this research focus on the following topics:•
The dairy companies in the ma rket.
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The quality of dairy products available.
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The consumption of dairy products in general.
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The marketing stimuli used by different companies to attract customers.
