Impulse buying behavior a case of Mardan

Abstract

Small and medium enterprises are acknowledged to be the key components of economic development in a country. Pakistan is no exception in this regard. The economic agenda of our country is faced with multiple challenges; a major item remains to encourage SMEs as a catalyst to increase economic welfare. SMEs can increase national output, provide jobs, nurture entrepreneurial creativity, enhance standards of services and products, and can address issues facing the third world like poverty, health, economic empowerment etc.