Marketing Analysis of Olpers and its Competitors

Abstract

The following report is about Engro Foods Ltd. Report has started from broad problem area of industry and then to the Problem statement and objectives of the study. In the next step Research Methodology for project is discussed. Industry overview is discussed in the next phase with market share and growth rates of overall industry. In the third part company operations are discussed in detail which are related to Finance, Human Resource and Marketing. All relevant data has been included in these details to give the reader a clear picture of the firm internal structure. After the detail description of company’s internal structure the focus has been shifted to Market statistics which shows the market shares and growth rates of Engro Foods Limited. Final section includes identification of main issues, conclusion derived from EFL followed by recommendations for EFL. In the end Action Plan has been devised for EFL future operations.