Comparison of buying Behavior between Branded and Unbranded Products

Abstract

This study is conducted to study the consumer behavior about the branded and unbranded products that why they go toward these products . The report begins with the brief background of the selected topic. Then the broad problem area has been explained along with the study obj ectives. Body of the report contains our target population that consists of t wo cities i.e. Rawalpindi and Islamabad. Then sampling information has been provided. The details of interviews conducted also mentioned in the body of the report. Literature survey has been briefly cited in the report to get the more important information on the research problem. Theoretical framework has been established after the identification of different variables contributing to the problem area. After the theoretical framework, hypotheses has been established among the variables that how they relate to each other. Then the research design has been formed that includes nature of study, type of investigation, extent of researcher interference, study setting, unit of analysis and time horizon of the study. After this, data collection methods In the tests h have been listed in the findings section of the ave been applied to anal body of report, yze the the diffdata report. erent sand to tatistiprove cal the relationship statistical Lastly, the among the variables. Then the results of these tests have been interpreted in elaborated form. report ends wi th recommendations according the results of the study from our side. Limitat ions have also been provided after the recommendations. References have been provided after the recommendations. Appendices containing relevant information have been provided at the end of the report to clarify the different results.