Mobilink in Telecom Industry (HRD ASPECTS)

Abstract

The telecom infrastructure is improving dramatically with foreign and domestic investments mobile networks. Major businesses have established their own private systems; since 1988, the government has promoted investment in the national telecommunications system on a priority basis, significantly increasing network capacity.

Currently Human Resource Management and Marketing battle has been unleashed in the telecommunication industry which has initiated a “TELECOM WAR” which is primarily based on efficient use of resources available and of course the price war. The culture of managing the organization, dividing work into groups and fixing the internal system has been introduced in a country of low literacy rate where these catchy job vacancies has been instrumental in attracting people’s attention and interest in case of superior skilled people requirement and work quality importance.

This TELECOM WAR based on the management element has been infuriated by the entry of new players in the market which has changed the market dynamics. From being purely an oligiopolistic market, the market is now defined as a purely competitive market. And now with the introduction of Mobile Number Portability the playing ground has been further leveled out.

This Report indicates the factors that were affecting Mobilink as a whole and how did Mobilink manage to deal with its external and internal environment through effective use of organizational development, Strategic Human Resource management, its team management and leadership. The problems that were being faced by Mobilink were able to knock out the company at any stage if prompt actions and decisions were not taken on time. This report will certainly reflect the facts of the industry as well as the pattern of HRD that’s been followed at Mobilink by the current date.

Based on our analysis and expert advice the TELECOM WAR will continue till the time when companies start loosing their shares and are not forced to withdraw; just like Instaphone, because the main emphasis will be on the management of resources, technology, quality of service and certainly the price element. However it is still believed that there are still a few un-catered and untapped markets of which rural market seems the most attractive segment.