Abstract:
This research looks into the factors, which influences the adoption rate of Electronic Banking among the customers in Islamabad, Lahore and Karachi. The aim of this research is also to evaluate customers' perception of Electronic Banking services.
Through the results obtained, recommendations are made to the bankers on the groups of customers they should target in their Internet Banking Service strategies.In order to learn about the customers' opinions, questionnaires are distributed to customers around the mentioned cities. Two distributed methods are used. Personal interviews and Online Questionnaire were used to collect the required information from the consumers.The results indicate that consumers who are more inclined to use Electronic Banking Services are males who belong to the middle age group, earn higher incomes, more highly educated and also those who are more computer literate.
