Decision Consideration of Upper Middle Class Housewives in Impulse Buying

Abstract

The area of focus in this particular project is Consumer Behavior with respect to impulse buying. With the growing competition in marketing and selling activities it is very much desired that all the key purchase patterns are available with the sellers to compete. Targeting the costumer’s impulses has always been a key for attracting more and more customers. In order to raise such impulses some important elements are to be targeted. Once the marketer/seller is aware of these elements he can successfully raise the sales volume.