Why Clients Change Their Advertising Agency

Abstract

We have done insightful n'osearch of advertising agency MPL for executives and professionals. Our objective to find out the problems in the Marketing and HR department of MPL like why clients change their advertising agency. The company Manhattan objective is to maintain the delicate balance between conceptualization, to produce positioning and an effective performance in the marketplace. In this strategic plan we have discussed different analysis, which are very important for a good strategic plan. That includes both external and ir.ltcy~al ar..al.ys i:: . In 2:·~ternal analysis we have discussed about industry analysis, competitive analysis, market analysis, environi'T\ent analysis etc. In internal analysis we have discussed about SWOT analysis, financial analysis, corporate culture and current strategy of the company, The company first strategy is to increase its goodwill for increase its number of clients,