Abstract:
We have done insightful n'osearch of advertising agency MPL for executives and professionals. Our objective to find out the problems in the Marketing and HR department of MPL like why clients change their advertising agency. The company Manhattan objective is to maintain the delicate balance between conceptualization, to produce positioning and an effective performance in the marketplace.
In
this
strategic
plan
we
have
discussed
different
analysis,
which
are
very
important
for
a
good
strategic
plan.
That
includes
both
external
and
ir.ltcy~al
ar..al.ys i:: .
In
2:·~ternal
analysis
we
have
discussed
about
industry
analysis,
competitive
analysis,
market
analysis,
environi'T\ent
analysis
etc.
In internal analysis we have discussed about SWOT analysis, financial analysis, corporate culture and current strategy of the company,
The company first strategy is to increase its goodwill for increase its number of clients,
