Developing a Superhero in Pakistan

dc.contributor.author	Omer Bari, 01-221112-102
dc.date.accessioned	2017-08-03T07:54:33Z
dc.date.available	2017-08-03T07:54:33Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/3855
dc.description	Supervised by Mr. Kashir Asghar	en_US
dc.description.abstract	This thesis explores a phenomenon that has gripped everyone internationally but has yet to come into Pakistan which is the conception and launch of a local Superhero. It investigates the underlying reasons hampering its launch and the feasibility of a having a Superhero as a brand ambassador in the Pakistani market context. In lieu of the undertaken research through in depth interviews, conclusions have been drawn and recommendations made thereafter.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3671
dc.subject	Management Sciences	en_US
dc.title	Developing a Superhero in Pakistan	en_US
dc.type	Thesis	en_US