Abstract:
In the first chapter of our research project, we have given an overVlew of the company which includes the company's mission, vision, values, competencies, strategies, structure, skills etc. The second chapter presents an analysis of the brand. We have given a detailed explanation of the brand's personality, position, proposition, identity, image and so forth.
The third chapter gives a detailed analysis of Telenor's competi tors and lays out their future plans. It is concluded with a perceptual map of all telecom operators to better deliver what people think of each one.
The fourth chapter identifies the most important factor for a marketer, the customer. Customers are categorized and an ARD framework is also applied to see what Telenor must do to stay in the good books of this vital stakeholder.
The fi fth chapter brings us to the research part of the project. We have described the rationale, scope, limitations, objectives, and our research problem to better equip the reader what it's all about and what do we want to accomplish with it.
In the sixth chapter we explain how we went about wi th doing our research proj ect. We have mentioned the population, sample, type of study, study design, type of scale, procedure, type of data and the research tools that we used during our project.
The last chapter of our project starts with a psychographic analysis of Telenor's brands, Djuice, TalkShawk and Pesona. Ne:-:t, we present the findings of our ques tionnaire based survey. Next, we have critically analyzed all of the Television Commercials and finally we have concluded with recommendations and conclusions.
