Viral marketing & politics : The study of relationship between viral marketing and politics of Pakistan

dc.contributor.author	Ather W. Ahmed, 01-221112-013
dc.date.accessioned	2017-08-03T07:50:03Z
dc.date.available	2017-08-03T07:50:03Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/3848
dc.description	Supervised by Mr. Junaid Tariq	en_US
dc.description.abstract	The study examines the political situation in Pakistan and its correlation with contemporary marketing strategies, specifically viral marketing and its tools of communication. The main focus of the research is to identify the effectiveness of social media platform, also known as Web 2.0, on the political sphere of Pakistan comparing the same in the political spheres of other countries. The study also helps identify if political players do use this medium to communicate, would it benefit them or not. The research has made use of qualitative methods to get insight over the situation and excavate the reasons behind the low level of interest towards this contemporary platform regarding the political case.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3674
dc.subject	Management Sciences	en_US
dc.title	Viral marketing & politics : The study of relationship between viral marketing and politics of Pakistan	en_US
dc.type	Thesis	en_US