Abstract:
This thesis is meant to inspect the power of brand advertising
upon the behavior of consumers. This study inspects the link
between advertising, which is conducted by different mediums,
and what is their impact on the buying intents of consumers
and generating a stimulus for the consumers. The various
mediums of advertising are; Television, Radio, Internet and
Hard Mail that people receive. Moreover, the outdoor
advertising at the exhibitions and fairs are also discussed.
The later part of the thesis studies the wide-ranging
population perception about advertising and its influence on
producing stimuli for them. This study was conducted using
quantitative analysis in which individuals of diverse
demographics with dissimilar gender, age groups, and income
levels and educational levels were probed about the effect of
advertising. The outcomes of the quantitative analysis showed
that almost all of the individuals with distinct demographics
showed favorable attitude towards advertising in driving their
ultimate purchase intent. However the traditional medium of
advertising has somehow lost its appeal with being exchanged
by Internet advertising. Respondents of the study were found
to be purchasing need less stuff frequently because of
advertising.
