The Impact of Employees Training in the Effective Usage of CRM in Ufone

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dc.contributor.author Syed Muhammad Faraz Hussain, 01-122072-140
dc.contributor.author Ejaz Haseeb Dhillon, 01-122072-038
dc.contributor.author Asrar Ahmed Shaheen, 01-122070-026
dc.contributor.author Khurram Nisar, 01-122072-61
dc.date.accessioned 2017-08-03T07:44:27Z
dc.date.available 2017-08-03T07:44:27Z
dc.date.issued 2009
dc.identifier.uri http://hdl.handle.net/123456789/3840
dc.description SUPERVISED BY Mr. Kashif en_US
dc.description.abstract This research project highlights the importance of employees training regarding Customer Relationship Management (CRM) in the context of Pakistani telecom sector (Ufone). The report will first present the current situation of CRM, the degree at which it is practiced in Pakistan and some of the sectors in which CRM is practiced. The report suggests the sufficient training period required for employees to use CRM effectively. And it also tells us the impact of training on employees skills set. It also elaborates that the proper training of employees leads towards the effective use of CRM. In this report we also find the relationship between training period and performance level of employees. The report presents several concepts related to CRM which determine its success and its application is analyzed through taking Ufone GSM Private Limited, Pakistan as a case study. The report makes a concluding remark by defending the hypotheses that had been created on the basis of the literature review and aimed to be proven through the findings and analysis of the research. en_US
dc.language.iso en en_US
dc.publisher Bahria University Islamabad Campus en_US
dc.relation.ispartofseries MBA;MFN2389
dc.subject Management Sciences en_US
dc.title The Impact of Employees Training in the Effective Usage of CRM in Ufone en_US
dc.type Thesis en_US


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