Abstract:
In the past few years, Pakistani market has received a vast exposure in almost every
field of life and many new companies are entering into the market. Out of these
companies, we however cannot deny the cellular companies that have entered into
the market of Pakistan. Number of mobile companies, which includes national and
multi-national companies has entered in the market, and have made their names and
images in the eyes of Pakistani customers by providing them with their quality
products and services.
My research report is based on the services provided by the Contact Centre,
Islamabad of Mobilink. In this research an attempt has been made to analyse how
much the services provided by Mobilink Contact Centre is important to improve
customer satisfaction. I have observed service level of Mobilink Contact Centre
employees and then taken feedback from customers in year 2006.
