Abstract:
In this modern era of marketing, brand management is the widely discussed topic and has proved its
importance in the 21st century. In the past, brand value was mainly associated with the customers only.
However, recent researchers identified its importance into non- customer areas. Brand equity and brand
value terms are discussed with special emphases on their relation with the relevant stakeholders. The
main idea behind this research is to reflect stakeholders‘relations and their role in the brand value
creation for the energy companies in Pakistan. For this purpose, I have used Richard Jones (2005)
―Stakeholder model of brand value which shows that brand value is not only created by the customers
but also by the all other relevant stakeholders.
