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Fast Food advertising appeal on Television: sex and humour appeal in Upsetting an advertising attractiveness and Purchase Intentions: A Study of Generation-Y consumers

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dc.contributor.author Mudassir Ghani
dc.date.accessioned 2017-08-03T07:18:06Z
dc.date.available 2017-08-03T07:18:06Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/123456789/3806
dc.description Supervised by Mr. Majid Aleem en_US
dc.description.abstract This.paper.comprises.of.been.interloped.on.the.roles.of.gender.plead.plus.absurdity.plead in.infectuating.the.delusion.of.Generation.Y’s.customers.awareness.plus.meditation.in.an. marketing.and.the.role,dependability.and.conscientiousness.so.as.it.play.in.upsetting.their purchasing.plus.procuring.intentions.In.provisos.of.publicity.pleasant.appearances,.it.is.a correlation.and.association.test.and.estimation.along.with.regression.and.decline.analysis mannered.proposed.for.this.study.has.instituted.so.as.to.gender.pleads.does.not.comprises of.momentous.impact.on.publicity.personality..Therefore,.the.amendment.over.absurdity, and.publicity.pleasant.appearances,.as.how.contrary,.the.end.results..Absurdity.pleads.in. marketing.showed.a.propose.foremost.and.constructive.connection.on.the.promotion.and publicity pleasant.appearance. In.observance.to.the.collision.of.publicity.pleasant.appearance.obtained.intent,.associates, correspondence.plus.disintegration.trial.established.proved.and.verified.so.as.with.gender wittiness.plea.publicity.pleasant.appearance.was.initiated.to.be.proficient.in.manoeuvring the.procurement.objectives..It.was.auxiliary.in.addition.originate.so.as.to.gender.category plead.is.further.arrogant.plus.blossoming.in.unsatisfactory.customers'.obtained.objectives as.appraised.up.to.absurdity.plead..And.furthermore,.cleanse.although.an.unproductive.in conditions.of.publicity.pleasant.appearance,the.gender.pleas.were.found.to.be.enclosed.as supplementary.substential.and.positive.contact.on.buying.purpose.in.contrast.to.absurdity foundationed.plead.. en_US
dc.language.iso en en_US
dc.publisher Bahria University Islamabad Campus en_US
dc.relation.ispartofseries MBA;MFN 3696
dc.subject Management Sciences en_US
dc.title Fast Food advertising appeal on Television: sex and humour appeal in Upsetting an advertising attractiveness and Purchase Intentions: A Study of Generation-Y consumers en_US
dc.type Thesis en_US


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