Impact of Relationship Marketing on Brand Equity

dc.contributor.author	Syed Muhammad Sajid, 01-221121-036
dc.date.accessioned	2017-08-03T07:16:57Z
dc.date.available	2017-08-03T07:16:57Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/3804
dc.description	Supervised by Mr. Junaid Tariq	en_US
dc.description.abstract	This term paper is about Relationship Marketing and Brand Equity. The main objective is that how much Relationship marketing is vital for the brand and how brands enhance their brand equity. Report structure is formulated according to the standard of thesis format instructed by University. Two organizations are selected for this term paper to check their effect on relationship marketing.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3697
dc.subject	Management Sciences	en_US
dc.title	Impact of Relationship Marketing on Brand Equity	en_US
dc.type	Thesis	en_US