The Threat of Anti Tobacco Campaigns and Marketing Opportunities for Pakistan Tobacco Company

Abstract

This report aims to focus on how marketing practices are carried out at Pakistan Tobacco Company. Moreover it also covers the aspect as to how new marketing opportunities can help in identifying problems and offering solutions to both the Pakistan Tobacco company and the industry as whole in an anti tobacco environment. As for management, it is very important to ensure the efficient running of the company’s marketing and operations. Therefore, an overview of some of the most important factors associated with the topic of marketing are discussed in the light of Pakistan Tobacco Company. A research has also been carried out to indicate whether or not the company should opt for the opportunities presented in this report for the long term success of the company rather than just focusing on the short run profits and sales. Moreover this report contains an analysis of the current strategies and goals of the company with respect to legal issues and regulations imposed by the Government of Pakistan on the sale of cigarettes. It encompasses alternative strategies the company can take in order to promote long term growth without ethical issues rising.