Stimulate employees to support corporate social responsibility to maximize organization profit : A study on Askari Bank Ltd

Abstract

The present study attempts a business project on AKBL. AKBL (Askari Bank Limited) was incorporated as a public limited company on October 9, 1991 in Pakistan and inaugurated operation on April 1, 1992. As defined in the Banking Companies Ordinance, 1962, banking is dealt principally here. The Bank is listed in Karachi, Lahore and Islamabad Stock Exchanges. The highly qualified staff and advance technology has resulted in the strength of its corporate sector by the safe and secure customer deposits giving high productivity. The high standard of operations has secured customer deposits. AKBL is the only bank having the Head Office in the twin cities of Rawalpindi- Islamabad, providing a comparatively limited opportunity scenario for the banks having head offices in Karachi and Lahore. As a result, the bank was forced to make specific strategies in terms of its marketing to cope up with the challenges and opportunities created for it .It was successful in developing a customer friendly environment and trustworthy base through its highly skilled and well planned marketing strategies as compared to the other banks with Head offices in Karachi or Lahore. The element of having a natural geographical edge also added to its success. All these factors have acted as a catalyst in the success history of AKBL. With the passage of time, Askari Bank has proved its strength as a leading banking sector entity, by achieving the following top rankings in the list of Pakistani banking.  First Pakistani Bank to offer on-line real time banking on a countrywide basis.  First Bank with a nation-wide ATM network  First Bank to offer Internet Banking services  First Bank to offer E-Commerce solutions A comprehensive conclusion of the study was brought forward with the help of the management of AKBL. Difficulties and hurdles declined during the whole course of project due to the cooperation of AKBL staff members and the evenness of their working environment. During the process different problems came in view in different departments of AKBL but our primary concern was I.T, H.R and CBSG departments. Interviews and questionnaires sorted out these problems as well helped in arriving at the solutions. Various steps were followed in the conversion of these problems into solutions.  Identification of the problem  Analysis of the problem  Evaluation of the problem Appropriate solutions of these problems were found and finally the recommendation of a single best solution. Conclusively, an action plan of the best solution was prepared.