Abstract:
The present study attempts a business project on AKBL. AKBL (Askari Bank Limited)
was incorporated as a public limited company on October 9, 1991 in Pakistan and
inaugurated operation on April 1, 1992. As defined in the Banking Companies
Ordinance, 1962, banking is dealt principally here. The Bank is listed in Karachi, Lahore
and Islamabad Stock Exchanges. The highly qualified staff and advance technology has
resulted in the strength of its corporate sector by the safe and secure customer deposits
giving high productivity. The high standard of operations has secured customer deposits.
AKBL is the only bank having the Head Office in the twin cities of Rawalpindi-
Islamabad, providing a comparatively limited opportunity scenario for the banks having
head offices in Karachi and Lahore. As a result, the bank was forced to make specific
strategies in terms of its marketing to cope up with the challenges and opportunities
created for it .It was successful in developing a customer friendly environment and
trustworthy base through its highly skilled and well planned marketing strategies as
compared to the other banks with Head offices in Karachi or Lahore. The element of
having a natural geographical edge also added to its success. All these factors have acted
as a catalyst in the success history of AKBL.
With the passage of time, Askari Bank has proved its strength as a leading banking sector
entity, by achieving the following top rankings in the list of Pakistani banking.
First Pakistani Bank to offer on-line real time banking on a countrywide basis.
First Bank with a nation-wide ATM network
First Bank to offer Internet Banking services
First Bank to offer E-Commerce solutions
A comprehensive conclusion of the study was brought forward with the help of the
management of AKBL. Difficulties and hurdles declined during the whole course of
project due to the cooperation of AKBL staff members and the evenness of their working
environment. During the process different problems came in view in different
departments of AKBL but our primary concern was I.T, H.R and CBSG departments.
Interviews and questionnaires sorted out these problems as well helped in arriving at the
solutions. Various steps were followed in the conversion of these problems into solutions.
Identification of the problem
Analysis of the problem
Evaluation of the problem
Appropriate solutions of these problems were found and finally the recommendation of a
single best solution. Conclusively, an action plan of the best solution was prepared.
