Ufone in Current Competitive Era and its Employees Level of Commitment

Abstract

This research paper lS about the level of commitment of UFONE employees and the variables which can potentially affect the level of commitment of UFONE employees. Before entering into the organization I conducted a consumer research in order to know the perception of customers about the industry in general and UFONE In particular. This survey serves as a base for our further research as it clearly depicts current position of UFONE in this competitive environment in the eyes of customers . This is applied business research focusing on current problem that is low commitment of UFONE employees. This is a field study with a minimum or no interference in the normal work flow thus conducted in non contrived settings. Scientific research method is used in this report. Certain hypotheses were formulated based on Consumer Survey, literature review, observation and preliminary information gathering. After that secondary data lS collected through questionnaires and based on that data level of commitment is measured and significant relationship between dependent and independent variables are studied. Conclusions and recommendations are given at the end. Organiational commitment has been and continues to be of great interest to researchers of organizational behavior and management practitioners. Primarily this is because of its association with such desirable work behaviors as increased productivity, personnel stability, lower absenteeism rate, job satisfaction and organizational loyalty. The performance of each employee has a more or less measurable impact on the profit of a company and as long as companies aim to reach maximized profi ts > the performance, In order to evaluate customer perception and Vlews about Ufone and its competitors we have conducted a consumer survey in whi c h we asked a number of questions to the users of different mobile services. An identical questionnaire was prepared for the users of each of the five telecom companies in o r der to measure the level of satisfaction of each subscriber from his or her GSM service Provider. A comparison has also been made by comparing the resul ts of the questionnaires being filled in by the subscribers of different telecom companies. A second questionnaire is prepared to get the general perception of public (Both Ufone users and others) about Ufone.