Abstract:
We are proposing integrated marketing communication strategy for the firm
ELECTROMECH ENGINEERING SERVICES which is a certified dealer of ABB in our country
Pakistan. EES use the products of ABB as well as they offer comprehensive solutions that include
installation, designing and ordering of BMS as per client necessity or requirement. As it’s an age
of computerization, by accepting and understanding the necessity of saving energy plus everyday
upturn prices of gas and electricity in our country Pakistan, we are eager to present a
resolution/solution that helps in serving our Nation-state.
Our client Electromech Engineering Services (EES) is Electrical Switch Gear
manufacturing company. They have recently included new product, more of a solution called
Building Management System in their product portfolio. This product is first time going to be
launch in Twin cities market. EES has outsourced our team to take care of the entire launch
Campaign of BMS to ensure better results. The aim of this project is plan a methodology for the
launch of BMS and of course then implementation. This project will cover everything from
understanding the product itself, its unique selling prepositions, then understanding and spotting
the target audiences and designing marketing and pricing strategies accordingly.
Accepting and finding the requirement of energy saving, efficiency & as day-to-day rise in
charges of gas & electricity in our country Pakistan, EES has presented Building Management
System of ABB in Pakistan. It has helped the company EES to complement innovative technology
products in EES product line and to preserve its market position reputable in the viable
competitive market place.
BMS is a computer processor based central controller device system that is connected in
constructions and buildings in directive to monitor and control together electrical and mechanical
devices. These BMS arrangements enable controlling of services such as ventilation, air
conditioning, lighting and power systems along with fire-fighting and security systems.
