Movie Mela, Click to be entertained

Abstract

Movies are one form of entertainment that is a sensual experience. They are distinctive because of their nature, of its being able to cut through time with editing. Montage can create a three-dimensional space, a three-dimensional aura, great sensuality. Today, the world is moving at a fast pace. All that is talked about is work and more work but science has proved that human mind cannot achieve 100 percent efficiency without some form of relaxation. So what better way to ease your mind than watch movies? Movie Mela is an online movie store from where the consumers can have an unlimited access to movies of their choice. This is a new concept in Pakistan but has already been implemented in United States, Canada and some other countries. The service will eventually get to the point where families are subscribing and watching the movies conveniently without the hassle of going to the movie stores to rent the movies and that too not more than two at a time. The service, called Movie Mela, is to cost Rs. 700 a month and give viewers access to unlimited movies. The movies are available for viewing an unlimited number of times while they are part of Mela’s current roster of films. The delivery of VCDs or DVDs is free of cost. There are many advantages that arise automatically with this kind of service. The foremost is efficiency and no hassle. Consumers are mostly irritated by the fact that they have to go to the stores to get the movies and mostly the latest ones are not available as they are already issued to someone. But with this service, we make sure that only those movies are advertised online that are available. The users will not have to go anywhere else because now entertainment is only a click away.