Abstract:
Movies are one form of entertainment that is a sensual experience. They are distinctive
because of their nature, of its being able to cut through time with editing. Montage can
create a three-dimensional space, a three-dimensional aura, great sensuality. Today, the
world is moving at a fast pace. All that is talked about is work and more work but science
has proved that human mind cannot achieve 100 percent efficiency without some form of
relaxation. So what better way to ease your mind than watch movies?
Movie Mela is an online movie store from where the consumers can have an unlimited
access to movies of their choice. This is a new concept in Pakistan but has already been
implemented in United States, Canada and some other countries. The service will
eventually get to the point where families are subscribing and watching the movies
conveniently without the hassle of going to the movie stores to rent the movies and that
too not more than two at a time.
The service, called Movie Mela, is to cost Rs. 700 a month and give viewers access to
unlimited movies. The movies are available for viewing an unlimited number of times
while they are part of Mela’s current roster of films. The delivery of VCDs or DVDs is
free of cost.
There are many advantages that arise automatically with this kind of service. The
foremost is efficiency and no hassle. Consumers are mostly irritated by the fact that they
have to go to the stores to get the movies and mostly the latest ones are not available as
they are already issued to someone. But with this service, we make sure that only those
movies are advertised online that are available. The users will not have to go anywhere
else because now entertainment is only a click away.
