The impact of trust on the online retail shopping in Pakistan

Abstract

Online retail is one of the emerging businesses in the current era with more and more businesses going online and indicating record breaking trends in online transactions during the last few years. The availability of online mediums, mobile and tablet innovation and an increased access to the online content has made it possible for the retailers to serve their customers in a better way reaching them wherever and whenever they want hence leading to increased conversion rates. Online retail also leads to certain concerns on the part of the customers in terms of trust, reliability and privacy of the information shared online. This research study focuses exclusively on the current online retail trends in the Pakistani online industry, and goes on measuring the impact trust has on the trends in online shopping. The study clearly states the role of information privacy and the reliability of online sellers and how they impact the trends in online shopping specifically in context of the Pakistani Online retail Industry.