Impact of literacy on consumer behavior

dc.contributor.author	Anam Ameen, 01-221112-099
dc.date.accessioned	2017-08-03T06:05:41Z
dc.date.available	2017-08-03T06:05:41Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/3737
dc.description	Supervised by Ms. Izza Shehzad	en_US
dc.description.abstract	The following dissertation focuses on what impact literacy has on consumers. What repercussions brands, society and the individuals concerned will face if steps are not taken to decrease illiteracy. Products should come with an audio instruction manual instead of a text based one. Primary data and a review of previous researches have been used for analysis and discussions.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3731
dc.subject	Management Sciences	en_US
dc.title	Impact of literacy on consumer behavior	en_US
dc.type	Thesis	en_US