Abstract:
The success of any organization revolves around the knowledge workers’ impetus to work with
vigor and contentment. Establishing an acceptable and comprehendible bond between the
employees and the brand values not only simulates the employees to focus on customersatisfaction,
but it can also assist the organization in achieving its business goals. In our research
project the focus was to bring out an importance of a relatively new concept of internal branding
in Pakistan and how it can have a positive impact on the workforce of any organization. Telenor
has been employing the idea for quite some years now and has now become a candidate’s dream
place to work at; we only targeted the organization in which it was practiced. The results we got
were very satisfying that the new concept is adapted well in the organizations and it shows
positive results. There are many other areas where further research can be done in order to figure
more factors of this variable that can effect employee motivation.
