Abstract:
Information technology plays a vital role in the progress of firms / companies all over the
world these days. Companies are making attempt in work processes to reduce cost and
enhance the share of profit. Analyzing the role of information technology continues to be
more essential in such efforts. Companies in Pakistan are also utilizing information
technology to its greater extent by making heavy investments. This project will examine
different issues relating to information technology and its impact on the financial
performance of the selected organization ‘Red Tone Telecom Pakistan Private Limited’. The
primary data has been collected by conducting in-depth interviews based on qualitative
questionnaires. Source for secondary data was internet. Methodology been applied in the
whole project was in-depth interview with the target employees based on qualitative
questionnaire. The conclusion of this project is that information technology has positive
impact but it is necessary to be utilized in proper way, otherwise it would cause problems for
any organization in term of output and profit.
