Abstract:
Advertisement is an important marketing technique which is used by the
organizations today to reach out to their current customers and potential
customers. The purpose of this outreach is to make sure that the current set of
services are being shared with the public in terms of the needs that are present in
the market, so that sales and revenue collection can be increased. In this research,
the purpose was to focus on any unethical advertising methods which were being
used in the market by the Telecom operators. Unethical advertising includes the
use of information in an incorrect manner through either concealment of
information or giving out false information, as facts. The result of these activities
is unhappy customers, declining market reputation and unclear organizational
values. This impact of unethical advertising was investigated in this research on
the satisfaction and perception of the customers since they are relying on this
information on everyday basis. The samples were asked key questions in the form
of interview questions as well as questionnaires. The collected data was analyzed
quantitatively and qualitatively and the results were formulated for the market
phenomenon. The report contains all aspects of the research which was carried
out in the time frame allotted for the research and all the necessary areas relevant
to the research are mentioned here. The research concluded that the use of
unethical advertising can cause negative perceptions to float in the market and as
a result, the customer generally tries to make a switch between carriers. Despite
peer pressure, and mixed reviews of services, the experience of the client himself
is enough to initiate this switch.
